Bridging Marketing Strategy with Analytics & BI
I'm Ifeoma Chuks, a Product Marketing Data Analyst with 7+ years of experience transforming multi-channel funnels, retention cohorts, and behavioral data into measurable enterprise growth. Certified in Google Business Intelligence and Google Data Analytics.
Technical Competencies
Business Intelligence
- Tableau & Looker Studio
- Interactive BI Dashboards
- Data Modeling & ETL Pipelines
- Executive KPI Scorecards
Querying & Analysis
- SQL (BigQuery, PostgreSQL)
- R Programming
- Exploratory Data Analysis (EDA)
- Data Transformation & Cleaning
Advanced Spreadsheets
- INDEX/MATCH & XLOOKUP
- Nested Logic & Dynamic Arrays
- Pivot Tables & Summaries
- Power Query Modeling
Product Marketing Analytics
- Omni-Channel Attribution
- A/B Testing & Hypothesis Testing
- Cohort & Retention Analysis
- LTV, CAC, & ARR Modeling
Featured Case Studies
SaaS Acquisition Funnel & ARR Cohort Dashboard
Developed an interactive Tableau dashboard modeling regional drop-offs across EMEA and African markets, pinpointing conversion barriers that contributed to a 35% ARR lift.
A/B Testing & Growth Conversion Optimization
Conducted statistical hypothesis testing on multivariate messaging tests using R and SQL to isolate top-performing onboarding pathways for enterprise users.
Customer Churn & Retention Analytics
Extracted telemetry and CRM event data via Google BigQuery to model early indicators of customer churn, feeding automated warning indicators into Looker Studio.
Professional Credentials
Google Business Intelligence
Data modeling, ETL concepts, interactive dashboard development, Tableau, and BigQuery.
Google Data Analytics
Data cleaning, SQL querying, R programming, EDA, and data-driven storytelling.
Google Cybersecurity
Data privacy protocols, risk assessment, and system compliance standards.
Google IT Support
Systems infrastructure, operating environments, and network troubleshooting.
Let's Connect
Whether you are seeking to optimize your product funnel, build automated BI reporting, or translate behavioral insights into pipeline growth, let's start a conversation.